Now, read the next passage below and find out how organizations, like schools, may miss opportunities for success in conveying their message and meaning because they get bogged down in details and neglect potential solutions and possibilities.
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg
Please note, I am not dismissing the importance of spelling in this example. Instead, the point of this exercise was to realize that breakthrough ideas are often discounted or rejected because they don't conform to our current beliefs or they are unfairly scrutinized for lacking convention. Brainstorming without imposing judgement or opinions is likely to produce an increase in prospective solutions to perplexing issues, or at least lead to an eventual breakthrough.
See the final passage in this Blog for examples of people who had "bad" ideas that were either accidental discoveries or mistakes but eventually converted into successes. This listing of "Bad Ideas" is courtesy of Jack Foster, author of How to Get Ideas.