Lesson Plans And Dreams

Eric Clark, author of The Want Makers, quotes Charles Revlon, founder of Revlon Cosmetics, as saying, “In the laboratory I make cosmetics, in the store I sell dreams.”

David Bangs and Andi Axman, who collaborated on, A Crash Course in Marketing, offer the following perception; "Recognize that people don’t buy products and services. They buy solutions to their problems or seek satisfaction of their wants and needs." Furthermore, the authors continue to explain the difference between product development and consumer motives with the following explanations:

"You don’t buy oil or natural gas – you buy heat;

You don’t buy circus tickets – you buy thrills;

You don’t buy paper – you buy the news;

You don’t buy glasses – you buy vision."

Mike Mugits claims that great teachers think, "When I design the lesson plan I create an instructional path, but when I teach I help learners grow and invent their future."