Buckingham contends that the most important element of leadership is the ability to understand and articulate a coherent vision that will enlist, align, and elevate followers in pursuit of shared menaing and common goals.
He uses an example drawn from science to explain the purpose of a vision:
Buckingham turns to anthropology to declare why it's vital to skillfully communicate a vision:
Ask yourself these questions as you exercise any leadership role:
1. What are your core values and beliefs?
2. What are your strengths?
3. Who do you serve?
4. What measures will qualify and quantify your efforts toward fulfilling the vision?
5. What will you do today to promote progress relative to the vision?